Frieda Gerdes, PhD
Business Development & Market Access Consultant – Germany
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Specialization
Frieda Gerdes is a commercial and market access specialist in precision medicine with 25+ years of experience in molecular diagnostics and companion diagnostics. Trained as a cell and molecular biologist, she has held senior marketing and business development roles at leading diagnostics and pharma companies before founding Hello Healthcare Berlin GmbH. At Vim Vitae, she supports projects that require German market expertise, including launch planning and on‑the‑ground stakeholder engagement.
Key expertise areas
Go‑to‑market strategy and launch execution
Business development and partnership support in Germany
Strategic marketing and value communication
Market access and reimbursement in the German healthcare system
KOL engagement and multi‑stakeholder management
Notable engagements
Market and academic background
Frieda holds a PhD in Cell and Molecular Biology and a Master’s in Medical Microbiology from the University of Kiel, Germany. She started her career in sales and global marketing at Applied Biosystems / Thermo Fisher Scientific and later held leadership positions at GE Healthcare, Agendia, and Epigenomics, focusing on oncology diagnostics and precision medicine solutions.
Our team
Hervé Pouzoullic
Founder & CEO
Lee Creaser
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Miguel Viribay
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Alex Yoboue
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Rita Boukamel
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Yannick Delpu, Ph.D.
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Eric Michel
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Frederic Hammel
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David Spackman
Diagnostics Market Access & Commercial Strategy Consultant – UK