Eric Michel
Medical Devices P&L Growth & Execution Excellence Consultant
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Specialization
MedTech, Product-to-Market Transformation, P&L Management, Danaher Business System (DBS)
Eric is a hands-on P&L operator specializing in transforming product-led MedTech companies into market-driven commercial organizations. With 25+ years of MedTech and IVD leadership experience, he accelerates commercial performance while embedding operational discipline through proven Danaher Business System methodologies.
His consulting approach combines rare Finance + Commercial integration: as former CFO turned General Manager at Cepheid/Danaher, Eric structures profitable growth that flows through to EBITDA and cash generation—not revenue vanity metrics. He brings Danaher-proven execution tools (Value Stream Mapping, Voice of Customer, daily management, kaizen) applied pragmatically in resource-constrained environments.
Eric’s operating experience spans 70+ countries across direct sales, distributor networks, and government procurement. As GM for Middle East & Africa, he delivered 43% YoY growth on a $200M P&L. In the UK, he led turnaround achieving 26% CAGR. Leading digital transformation, he launched e-commerce across 100+ countries, generating $30M revenue in 12 months.
Key expertise areas
Product-to-market organizational transformation
Commercial excellence and go-to-market optimization
P&L management and value creation
Danaher Business System (DBS) and lean implementation
International expansion and distributor management
Digital transformation and e-commerce platforms
Medical Devices and IVD
Capital Equipment
Our team
Hervé Pouzoullic
Founder & CEO
Lee Creaser
Senior Commercial Execution Consultant
Miguel Viribay
Commercial Intelligence & Market Analysis Consultant – Spain
Alex Yoboue
International Business Development Consultant
Rita Boukamel
Senior Healthcare Executive & Strategic Growth Consultant
Yannick Delpu, Ph.D.
Business Development & Go-to-Market Consultant
Frederic Hammel
Senior Life Science Executive & Strategic development Advisor
David Spackman
Diagnostics Market Access & Commercial Strategy Consultant – UK
Frieda Gerdes
Business Development & Market Access Consultant – Germany