Leadership & Consulting Team
Our team has built commercial organizations from scratch, scaled operations across continents, and navigated complex regulatory environments. We’ve walked in your shoes—we know what works and what doesn’t.
Hervé Pouzoullic
Founder & CEO
Lee Creaser
Senior Commercial Execution Consultant
Miguel Viribay

Commercial Intelligence & Market Analysis Consultant – Spain
Alex Yoboue
International Business Development Consultant
Rita Boukamel
Senior Healthcare Executive & Strategic Growth Consultant
Yannick Delpu, Ph.D.
Business Development & Go-to-Market Consultant
Eric Michel
Medical Devices P&L Growth & Execution Excellence Consultant
Frederic Hammel
Senior Life Science Executive & Strategic development Advisor
David Spackman

Diagnostics Market Access & Commercial Strategy Consultant – UK
Frieda Gerdes

Business Development & Market Access Consultant – Germany
Team Differentiators
Hands-on expertise
Every team member has executed commercial strategy, not just advised on it.
Complementary skills
Combined expertise spans market strategy, sales execution, competitive intelligence, market entry, and operations.
Proven partnerships
Multi-year engagements with the same clients indicate trust and delivered results.
Continuous learning
Active monitoring of market trends, emerging technologies, and industry developments.