IDM+
Strategic & Operational Marketing for Healthcare
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Who is IDM+
IDM+ is a consultancy and network of independent experts dedicated to healthcare marketing and commercialization. Based in France, the team supports medical device and health product companies across the full marketing spectrum: strategic marketing, product and operational marketing, market access, commercial network development, communication and media strategy. The ambition is clear: help health companies turn complex markets into clear, actionable growth plans.
Who is Alexia Vagner
Alexia is a senior marketing professional with 20+ years’ experience in medical devices, having held international and national leadership roles in orthopaedics and other medtech segments before founding IDM+. She created IDM+ to bring together top‑tier independent experts and offer 360° support to industrials, labs, start‑ups, DTx players, healthcare professionals and care institutions, with a strong focus on France as a key market.
How we work together
With IDM+, Vim Vitae can offer its clients:
Typical joint engagement themes
Building or refining marketing strategies and launch plans for medical devices and digital health solutions in France.
Aligning market access, medical marketing and commercial plans for health product portfolios.
Supporting clients that need both hands‑on commercial execution (Vim Vitae) and healthcare marketing excellence (IDM+) to succeed in competitive markets.