Rita Boukamel
Senior Healthcare Executive & Strategic Growth Consultant
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Specialization
Laboratory Information Systems, Digital Solutions, Operational Efficiency
Rita is a senior executive with extensive experience driving the commercialization of diagnostic solutions and scaling healthcare operations across EMEA and global markets.
Her background includes:
Strategic Growth & Integration: Led the business development and integration of Ventana Medical Systems into Roche Diagnostics following its acquisition, transforming workflow efficiency and diagnostic accuracy.
Market Expansion & Partnerships: Orchestrated strategic partnerships with Becton Dickinson (BD) and the National Guard Hospital in Riyadh to implement regional molecular pathology services.
Global Operations: Managed diverse cross-functional teams and established a network of distributors in 32+ countries across EMEA, developing the necessary sales strategies and KPIs for market penetration.
Laboratory & Pharma Strategy: Defined diagnostics strategy by integrating companion diagnostics and personalized healthcare solutions within pharmaceutical therapeutic areas.
Key expertise areas
Strategic Leadership
Go-to-Market Strategy
P&L Management
Molecular Pathology
IVD Regulatory Compliance
Distributor Network Management
Change Management
People Management
Markets
Europe, Middle East, and Africa.
Our team
Hervé Pouzoullic
Founder & CEO
Lee Creaser
Senior Commercial Execution Consultant
Miguel Viribay
Commercial Intelligence & Market Analysis Consultant
Alex Yoboue
International Business Development Consultant
Yannick Delpu, Ph.D.
Business Development & Go-to-Market Consultant